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CASE STUDY ON USE OF GAMIFICATION

Requirement: The client, a large MNC computer manufacturer, wanted to improve its issue resolution percentage and consequently, its Net Promoter Score. While its engineers were experts, there was scope to improve on certain types of customer problems, in both their B2B and B2C businesses.

Solution: OnTrac created a combination of training and knowledge implementation through its Dri.Ve gamification platform. Over 1500 engineers were trained on resolving specific types of issues through a program that involved demonstrations of techniques, followed by a 2 month game on the floor. The game transformed the entire operations floor into a FIFA Styled football (soccer) tournament. Every team leader and his team represented a country. Their objective was to score as many goals as possible, by demonstrating the skills gained in the training program. We worked with the client's quality team to capture  the relevant scores that helped calculate the goals scored.

Result: The game had a transformative effect on the operations floor and the initiative was a grand success. Both issue resolution and NPS went up significantly. Customers also rated the engineers higher on Professionalism. The client was very happy with the results and rolled out the game its centers in other cities and countries. See the charts below for the improvements seen by our client.

View the Award received by our client here

CONTACTS (India) 

Phone (India): +91 80 41261274

Email: info@IAmOnTrac.com 

CONTACTS (Philippines)

Phone (Philippines): +63 906 200 2880
Email: vinay.kumar@IAmOnTrac.com 


ADDRESS
43/23, 2nd Cross, Promenade Road,
Frazer Town, Bangalore - 560005,
India

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